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How Girls Who Code was founded
She lost a campaign and found her mission

Hello, friends! Gorick here. Each week, I share an untold story of how someone (or something) you might know became successful—and the unspoken rule you can apply to your own career and life.
→ In edition #112, you’ll learn how changing career goals can lead you to where you should really be.
Shout out to the 1,762 new subscribers who just joined last week. I’m glad you’re here!
—Gorick
PS: Here are 3 articles (no paywalls, although it may depend on your cookies) that I found interesting recently.
“Research: Being Well Connected Isn't Always Good for Your Career” (Harvard Business Review)
“Millions of Gen Z are jobless yet they’re ghosting employers—experts say voice notes are the cure to their phone anxiety” (Fortune via AOL)
“ChatGPT May Be Eroding Critical Thinking Skills, According to a New MIT Study” (Time)
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STORY
How Girls Who Code was founded
If you’re in tech, you may have heard of Girls Who Code, the nonprofit that has empowered over 500,000 girls in all 50 U.S. states and abroad to learn how to code and to see themselves in the technology industry.
But did you know that the nonprofit was founded far away from tech—and actually was the result of a failed Congressional run?
In 2010, 32-year-old corporate lawyer Reshma Saujani was facing a quarter-life crisis. In her own words, “I’m doing all the things that I’m supposed to do, but I’m still not happy and I still don’t feel like I’m living my life of purpose.”
So, she decided to run for Congress in New York, becoming “the first Indian‑American woman to run.”

Saujani in 2010 during her campaign.
But Saujani lost—decisively. On election night, she captured just 19% of the vote.
“I lost horribly,” Saujani recalls. “I was humiliated.” But, as she was retracing her steps through her failed campaign, a “big aha moment” emerged: While visiting schools on the campaign trail, she kept noticing the same thing: the computer labs were filled with boys—and nearly empty of girls.
This detail “inspired me to start Girls Who Code,” a nonprofit program to “close the gender gap in tech.”
Two years later, she launched the first summer immersion program in 2012 with just 20 students. Today, 13 years later, Girls Who Code has served 670,000 women and nonbinary students interested in computer science and other tech-centric careers.
What does this mean for you?
The next time your career doesn’t go the way you planned, remember Reshma Saujani. That “failure” might just be the fork in the road that leads to your bigger mission.
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UNSPOKEN RULE
Let your goals change.
Career advice often sounds like this: “Set a goal and never give up.” But the truth? Sometimes the goal ends up becoming a means to a much bigger end.
In Saujani’s case, she may not have gotten what she thought she wanted—but she got something perhaps even more meaningful.
This can be you, no matter where you are in your career.
If you’re a student: Didn’t get into a certain class or club? Ask yourself: “What else can I do with my new-found free time?”—and use this chance to explore! (This happened to me: I didn’t get a certain leadership role and it ended up being the best thing ever.)
If you’re in your early career: Didn’t get the project you wanted? Stay in touch with people (here’s how!) and, in the meantime, express enthusiasm towards your plan B. (This also happened to me: I didn’t get my top choice project, showed commitment towards my plan B—and walked away with a glowing business school recommendation letter.)
If you’re in your mid to late career: Got laid off from what you thought was your “forever job”? Use the chance to reconnect with your old colleagues. (This happened to a good business school friend of mine. It was then that he realized that people were much more willing to talk to him because he was being vulnerable and because they no longer thought he was trying to sell them something.)
So if something isn’t clicking anymore, don’t ignore it. Get curious. Adjust. Pivot. Let your goals change. The next version of your dream might be even better.
The best is yet to come!
—Gorick
What’s an “unspoken rule”? They’re the things that separate those who get ahead from those who stumble—and don’t know why. You can learn more about these rules in the workplace in my Wall Street Journal bestselling book called—you guessed it—The Unspoken Rules.
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Gorick Ng
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Harvard career advisor | WSJ bestselling author | Fortune 500 keynote speaker | First-gen
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